Smokers, Watch Your.. Eyesight!

At first glance, the simple poster above stirs confusion and intrigue, then we look twice and read the underlying message left by the creatives: "Smoking can kill your eyesight first", and all makes sense! 

Isn't this another way to reframe tobacco addicts' perception of their cherished yet toxic companions? This poster was designed by Team Young & Rubicam Abu Dhabi. Watch your habits and.. eyesight!